Calle's Origin Story

Inspired by their experiences playing soccer in the streets of Spain, Brazil, Bolivia, and Mexico, a group of college soccer friends bootstrapped Calle in 2006 in a Provo, Utah basement. In the beginning, the founders were selling balls and tees from their cars to camp kids and local soccer shops.

Over the years, the brand grew to sell in 120+ soccer shops across the country, including having a full page in "Eurosport" (Soccer.com). Small local events turned into bigger collaborative events with Red Bull, EA Sports, Pepsi, Steve Nash Foundation and Ziggy Marley to name a few. 

In 2012, after six years of grind, the brand had to hang up its boots. The 'Great Recession' had taken its toll on the local soccer shops leaving many without an ability to pay. While the brand had connections now globally in street soccer, assets were diverted into a new project and Calle fades away.

Fast-forward to Fall 2022, after a decade hiatus, brand founder Travis Winn relaunches Calle with some original designs in a downtown SLC office. The brand's mission remains the same: to produce goods for that play anytime and anywhere crowd.

With a renewed passion to change the game from the bottom up, Calle donates 10% of proceeds to non-profit Free the Game build street courts around America. With the mission of making the beautiful game accessible to all, Calle remains anchored to its core values.

With three street courts in STL, two in SLC, one in Austin and many more planned in 2025, we're just getting started. Follow us on IG and TikTok @callepigeon to follow our journey as we free the game throughout America.

Calle's original HQ. Summer 2006. 

Calle Court @ Sugar House Park. Fall 2023.