The Calle Story
Inspired by their experiences playing soccer in the streets of Spain, Brazil, Bolivia, and Mexico, a group of college soccer friends bootstrapped Calle in 2006 in a Provo, Utah basement. In the beginning, the founders were selling balls and tees from their cars to camp kids and local soccer shops.
By 2010, the brand grew to be sold in over 120+ shops across the country, Soccer.com and a few international buyers. Small local events turned into bigger collaborative events with Red Bull, EA Sports, Pepsi, Steve Nash Foundation and Ziggy Marley to name a few.
In 2012, after six years of grind, the brand unfortunately had to hang up its boots. The Great Recession had taken its toll on the local soccer shops leaving many without an ability to pay. While the brand had connections now globally in street soccer, assets were diverted into a new project and Calle fades away.
In August 2022, after a decade hiatus, brand co-founder Travis Winn relaunches Calle with some original designs in a downtown SLC office. The brand's mission remains the same: to produce goods for that play anytime and anywhere crowd.
With a renewed passion to change the game from the bottom up, Calle donates 10% of proceeds to non-profit Free the Game to build street courts around America. With the mission of making the beautiful game accessible to all, Calle remains anchored to its core values.
With three street courts in STL designed by the brilliant Jayvn Solomon, two in SLC, our latest one in Austin with the help of Barrio FC and many more planned in 2025, we're just getting started. Follow us on IG and TikTok @callepigeon to follow our journey as we free the game throughout America.
Calle Court @ Marquette Park / "Dutchtown" [St. Louis]. Art by Jayvn Solomon July 2021.
Calle Court @ Willmore Park [St. Louis]. Art by Jayvn Solomon . July 2022.
Calle Court @ Sherwood Park [Salt Lake City]. Art by Beto Conejo. Sept 2023.
Calle Court @ Sugar House Park. Art by Roots Art Kollective. Nov 2023.